12.5 million people visit Montana every year, and a good number end up in Kalispell. As a vacation rental host, your goal is to attract visitors who want to stay in short-term rentals during their visit. How's that goal coming along?
You're here because things aren't going according to plan. You want to increase vacation bookings, and you know where to start: vacation rental listing optimization.
Thousands of people traveling to Kalispell rely on online listings to find short-term rentals that suit their needs. With proper optimization, it's possible to give your listing the visibility it takes to get more bookings.
Read on to learn how to optimize your listing.
Choose the Right Listing Platform
With dozens of vacation rental listing platforms to choose from, the temptation to list your property on as many platforms as possible can be strong. You probably think that listing your rental on multiple platforms will make it visible to more people, but that's not necessarily the case. All you need to do is identify one or two platforms that are ideal for your property.
The key factor to consider when choosing a listing platform is your target market. If you're targeting younger travelers, for example, choose platforms whose user base primarily comprises millennials and Gen Zers.
By making a rental listing on a platform that's popular among your target customers, your first optimization tactic is complete. Now you're ready to dig into the specifics of the listing.
Grab Them with a Title and Description
Your listing needs a detailed title and description, but almost every other listing has that. How do you ensure yours stands out? An attention-grabbing title will go a long way.
To illustrate, consider the following listing titles:
- 1-bedroom vacation rental in Kalispell, Montana
- Cozy and stylish 1-bedroom rental in Kalispell, Montana
Both titles communicate the same basic message, but there's no doubt the second title gives more information that piques the traveler's interest. Who wouldn't want to stay in a cozy and stylish place?
The idea is to give travelers a glimpse of what they can expect to find at your rental in as few words as possible.
Paint the Image of Your Rental with Photos and Videos
A catchy title and detailed description will draw in a potential guest, but that's barely enough to keep them interested. With thousands of listings to explore, they don't have much time to spend on your listing.
You can make them stay longer by adding high-quality photos of your property. These photos should clearly showcase what your property offers, including additional amenities. You can also throw in a video tour of the rental.
Stay on Top of Vacation Rental Listing Optimization
Vacation rental listing optimization is an important aspect of short-term rental property management. It's one of the strategies you should implement to increase guest bookings and maximize your income.
If these vacation rental tips aren't helping you, don't hesitate to seek professional help. PMI Realty Management NW offers a range of short-term rental management services in Kalispell, including marketing. Whether you need help with listing optimization or figuring out what to charge for your rental, trust our experts to do it for you.
Contact us today.
